It’s the big showdown in Florida today.  Polls show Mitt Romney way ahead of the pack.  We’ll see tonight.

While watching The Factor last night, I learned that Mr. Romney has outspent Mr. Gingrich by 4 to 1 in advertising and that was one of the reasons for his surge in the polls.  He just has more money than Mr. Gingrich. I have no problem with the money aspect of it.

What I don’t get is the correlation between the amount of advertising and the surge in the polls.  I turned to my husband last night and asked, “Does that mean that people are deciding who to vote for based on an ad?”

It astounds me that someone would vote for the (hopefully) next President of the United States based on an advertisement.  After all these months of campaigning people aren’t familiar with the candidates?   The most important election in recent memory will be decided based on a commercial?

I’ve written about advertising on several occasions and it’s mind-boggling to me that anyone would buy anything based on an ad.   I have admitted buying “I Can’t Believe It’s Not Butter” products and “Old Spice” shower gels based on the good looking men that were in the commercials.  I wouldn’t buy a car based on a commercial nor would I buy anything from a pop up ad on my computer.   But I certainly wouldn’t select the leader of the free world based on a 60 second commercial.