So, Abercrombie & Fitch apparently doesn’t like the fact that Mike “The 
Situation” Sorrentino from “Jersey Shore” is wearing its clothing. A&F has offered him money NOT to wear its clothing.
According to A&F, he’s not all-American enough. It apparently doesn’t like the image he or Jersey Shore has despite the fact that only last year, it actually sold a t-shirt with the words “The Fitchuation.”
As the WSJ article said, “the request … is somewhat ironic coming from the company that, for more than a decade, intentionally 
fostered a risque’ image that is not dissimilar to the hit MTV reality show…”
I clearly remember those highly sexualized advertisements. But looking at one of the ads and the photo of The Situation, I see very little difference in the amount of skin showing. I thought the ad campaign was pretty bad then but I think A&F’s current publicity stunt is just plain dumb.
