So, Abercrombie & Fitch apparently doesn’t like the fact that Mike “The Situation” Sorrentino from “Jersey Shore” is wearing its clothing.  A&F has offered him money NOT to wear its clothing.

According to A&F, he’s not all-American enough.  It apparently doesn’t like the image he or Jersey Shore has despite the fact that only last year, it actually sold a t-shirt with the words “The Fitchuation.”

As the WSJ article said, “the request … is somewhat ironic coming from the company that, for more than a decade, intentionally fostered a risque’ image that is not dissimilar to the hit MTV reality show…”

I clearly remember those highly sexualized advertisements.  But looking at one of the ads and the photo of The Situation, I see very little difference in the amount of skin showing.  I thought the ad campaign was pretty bad then but I think A&F’s current publicity stunt is just plain dumb.



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